The field of Jiu Jitsu marketing isn’t an established one, largely because so many people who practice the art have actually relied on outside mixed martial arts agencies to promote for them. To some extent, this makes sense. Individual schools will usually sign a sponsorship deal with a much more established organization that can attract a wide audience. Once enough individuals see their students competing in matches sanctioned by said group, it’s highly likely that at least some of them will reach out about the possibility of training.
Modern Jiu Jitsu promotion is much less passive, which is perhaps fitting considering the kind of sport being considered. Pay-per-click marketing helps connect people who are actively searching for grappling content with individual schools. Landing pages and other materials that are designed to capture these users will help to introduce them to whatever pitches that a Jiu Jitsu marketing expert feels might be the most useful for their particular circumstances.
Slick campaigns are only going to work on specific customers, however, and many fans of the grappling arts are more interested in how they can improve themselves and their craft than the specific details of a given offer. These customers are bested served by social media promotions, which offer useful and actionable information in exchange for visiting a link back to an advertiser’s site. Customers like these might take several attempts to reach, but they’re among the most engaging once they finally do get converted over into actual sales. That makes them worth going after.
