An improvement in your search engine rankings improves traffic to your website and increases business and revenue. A reputable SEO service for funeral homes knows how to optimize your site through the correct channels by using the right keywords, building content and links, and optimizing the performance of your website. However, if you or the company you work with decide to attempt to manipulate Google’s search index, your website may receive a Google penalty.
What Is Google Penalty?
If Google finds that you’ve violated their Google webmaster guidelines, you will receive a penalty, which is a manual and deliberate action taken by Google that devalues your website. This penalty plummets your site to the later pages of Google’s search results, effectively making it so potential customers won’t be likely to come across your business.
Ways to Receive a Google Penalty
A reputable SEO service for funeral homes will not engage in the following activity because they know it could have the opposite effect of what’s best for your funeral home.
- Unnatural Links. Link-building on your website and linking your website from other websites is an excellent way to boost your SEO. However, Google will notice if you build excessive links, especially if you are linking to irrelevant content or mass-linking to the same things.
- Bad Content. Credibility is a large part of SEO, and not all content is created equally. Auto-generated content, pages created solely for affiliate links, and low-quality blogs will be seen as spam.
- Cloaking. Some websites choose to hide their content from the search engines, displaying different content for Google’s AI birds to see. This strategy may work for a short time, but it is a surefire way to receive a Google penalty.
If you’re looking for an SEO service for funeral homes that uses trustworthy and proper means of boosting your website, visit JR Purple Funeral Home Marketing!
