Digital Marketing: 4 Questions to Help You Hire the Right Team

by | May 23, 2018 | Search Engine Optimization

You’re busy running your business that you don’t have time to learn all about search and social media marketing. That’s not a good enough reason to consign your marketing efforts to oblivion, though. Consider hiring a digital marketing agency in Lehigh Valley instead. Use the following questions to figure out if you’re getting the right team on board.

What KPIs do you use?

Key performance indicators or KPIs are measurable elements of the marketing campaign. These mostly include traffic, traffic sources and conversions along with cost per lead and revenue per lead. If the company isn’t using KPIs to track results, go elsewhere.

How much experience do you have?

It’s a good idea to know who you’re hiring before you sign up with a digital marketing agency in Lehigh Valley. How much experience does the staff have? You’ll want to hire the services of someone who’s been in the business for years, the Entrepreneur says. That’s going to mean digital marketing pros who know how to make campaigns work or how to build a marketing strategy that’s specially catered to the needs of your business.

How long will it take to see results?

Results definitely won’t happen overnight but if there are glaring mistakes in your campaigns and your site pages, then a team of experienced digital marketing experts can easily identify those mistakes and fix them. That means you can start seeing significant changes in your bottom line and ROI in three to six months.

How will you improve my pages?

They would carefully examine your pages and check for mistakes. Once they know what’s wrong, they’re going to talk about their process and how they intend to help you improve your site. If the company makes promises to snag the number one spot on the SERPs pages for you, that’s a lie. Walk away and hire a different agency.

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