Digital marketing agencies are always on the lookout for ways to expand their offerings and provide better value to their clients. One popular option is to work with a white label PPC agency to manage pay-per-click (PPC) campaigns. In this article, we’ll explore the process of a digital marketing agency working with a White Label PPC Agency, the benefits of using a white label PPC agency, and the different PPC services that are included within a paid advertising project.
What is a white label PPC agency?
A white label PPC agency is a third-party company that specializes in managing PPC campaigns on behalf of other businesses. The term “white label” refers to the fact that the agency’s services are rebranded by the client as their own, with no visible connection to the agency itself.
When a digital marketing agency decides to work with a white label PPC agency, the process typically follows these steps:
1 .The digital marketing agency identifies a need for PPC services for one or more of their clients.
2. The digital marketing agency searches for a reputable white label PPC agency to partner with.
3. The digital marketing agency and the white label PPC agency sign a contract outlining the terms of the partnership, including the scope of work, pricing, and any other relevant details.
4. The digital marketing agency provides the white label PPC agency with the necessary information about the client’s business, target audience, and campaign goals.
5.The white label PPC agency develops a customized PPC strategy for the client, including keyword research, ad copy creation, and bid management.
6. The white label PPC agency launches the campaign and monitors its performance, making adjustments as needed to optimize results.
7. The white label PPC agency provides regular reports to the digital marketing agency, which in turn shares them with the client.
8. The digital marketing agency provides ongoing support to the client and coordinates with the white label PPC agency as needed.
The benefits of using a white label PPC agency
There are several benefits of using a white label PPC agency to conduct and manage all of a digital marketing company’s pay-per-click projects. Here are a few of the most significant:
1. Access to specialized expertise: White label PPC agencies have a team of experts who specialize in PPC advertising. This means they have the knowledge and experience necessary to develop effective campaigns that deliver results.
2. More efficient use of resources: By partnering with a white label PPC agency, digital marketing agencies can focus on their core competencies, such as SEO, content marketing, and social media management, while still offering PPC services to their clients.
3. Increased scalability: Partnering with a white label PPC agency allows digital marketing agencies to scale their PPC services up or down as needed, without having to hire additional staff or invest in additional resources.
4. Greater flexibility: Working with a white label PPC agency gives digital marketing agencies the flexibility to choose which services to offer their clients, based on their own strengths and the needs of their clients.
If you’re looking to partner with a white label PPC agency, reach out to Wavetelligence at wavetelligence.com for the premium white label marketing services your agency deserves.