Social media is the next-gen marketplace for brands of all types, from single entities and small-to-medium businesses to Fortune 500 companies. How does one even begin to decide which platform best serves one’s business and what does use social media to grow a business entail? Even better, can the task be outsourced to a social media company in St. Augustine, FL?
Using Social Media to Grow a Business
Stellar websites and outstanding services are still the main ways to capture leads, but the most powerful, current precursor/generator of leads is social media. Potential customers see images, service reviews, product reviews, videos or posts on various platforms that grab them, and, in turn, they visit a website.
It’s advisable for a business to work as many social media platforms as possible, but some platforms may better serve specific business types. A seller of corporate cleaning services may best broadcast results via before/after photos on Instagram. An up-and-coming collision/body shop can dazzle prospective leads with mini-tutorials and short auto repair documentaries on Twitter, Vimeo, and YouTube.
Time Equals Money
Having a solid social media strategy is half the battle. Finding the time to deploy is the bulk of the battle. Celebs keep social media managers for a reason: they don’t have time. Neither does a business of any size, especially with limited resources. Here’s where a social media company in St. Augustine, FL, earns its weight in gold.
Outsourcing social media management to a team of seasoned experts guarantees that each foray into social media marketing proves successful. With a team of pros behind one’s brand, one can focus entirely on brand values, supporting a stellar sales/in-house workforce and delivering valuable service to customers daily.
A social media company in St. Augustine, FL, can also save prospective businesses from pitfalls, the time-consuming left turns on social media that sink a brand very quickly. With a solid online presence that reaches new customers and heightens brand visibility, the leads appear like clockwork and often result in dollar signs.