Finding the best company to provide any service for your business is a priority for the business owner in Jacksonville, FL. This is true if you are a brick and mortar business or an eCommerce business without a retail location.
One of the most important services that any company with an online presence should consider is search engine optimization—or SEO services. While many people assume that SEO is just about keywords, there are many different aspects of this critical component of website optimization that needs to be utilized by any business site.
The Basics
While it is easy to say that SEO services are more than just keywords, that really doesn’t explain just what all is included. Choosing a top company to partner with for SEO ensures that all strategies and options to maximize the visibility of your website on organic search engine results will be implemented.
Organic search results are the listing or search engine results that are not paid ads. By using the correct keywords, website structure, images, text and tags and other strategies, it is possible to increase your website ranking on the search engine results. The closer to the top of the first page of results your website lands, the more traffic you will find moving to your site.
Paid Ads
While not all SEO services offer the option of included paid ads or search engine marketing (SEM) and pay-per-click (PPC) services, this is an important and complementary marketing strategy to consider.
This is separate from the organic search results but uses the same SEO strategy. It allows ads for your products and services to appear at the top of the organic search results based on specific keywords. This is an ideal way to bring in customers that are actively searching for a specific item.
Both organic and PPC marketing strategies need to start with quality SEO. A top Jacksonville, FL, company offering these services will learn about your company, audit your website and create a strategy to move your online business forward.
