Whiteboard animations are a clever way to make ads for products or ideas. While they may seem simple to make, it’s actually an involved step by step process.
Step 1: The Creative Brief
Filling out a creative brief help tell the writers and animators about your company, and helps focus their creativity in the right direction.
Step 2: Scripting
Animation alone can’t carry your ad, you’ll need a script. Scriptwriters and copywriters can write a script for you, or revise an existing script you provide. On average, a 150 word script translates to about 1 minute of narration.
Step 3: Storyboarding and Narration:
To save time, these two steps usually occur simultaneously. You’ll be provided with narration samples to pick from for a narrator, as well as storyboards from the whiteboard video creator to help choose a direction for the animation itself.
Step 4: Filming and Editing:
This is where the whiteboard video creator hand-animates your ad, and then sends the final project to the editor who meshes it up seamlessly with the narration. After four easy steps, you have yourself a clever and jaw-dropping ad to post on your site.
The Draw Shop is the leader of whiteboard animation videos, providing stellar videos to their clients to help draw in business using crisp, clean and clever animations. Their team also provides a series of free revisions throughout the process to make sure the ad is exactly what you’re looking for.